{"collectionById":{"c6dad09e-d81b-4d0a-9b5c-76160d02205f":{"id":"c6dad09e-d81b-4d0a-9b5c-76160d02205f","name":"Use Cases","fieldSchemas":[{"id":"86b93e37-9159-4ca7-9cc8-8e427cf00a7c","name":"Slug","type":"slug","role":"slug"},{"id":"c383076c-6287-4765-b879-51f00f0af70c","name":"video","type":"link"},{"id":"6bc8764f-16dd-4dc9-a6b6-ac1dea75d05c","name":"Article Title","type":"rich_text"},{"id":"ca7a050a-bd32-4068-aa5c-f4561bb1fb8d","name":"Type","type":"plain_text"},{"id":"2cb0fefd-f56d-400f-8145-bfcce4c4538b","name":"P1 - Content","type":"rich_text"},{"id":"7f31176d-518a-46f5-8d12-ceca1c54d9a1","name":"Article Subtitle","type":"rich_text"}],"itemById":{"0ad7bff0-465b-4e5b-9d49-418354ee70ae":{"id":"0ad7bff0-465b-4e5b-9d49-418354ee70ae","index":"!U","collectionId":"c6dad09e-d81b-4d0a-9b5c-76160d02205f","fields":[{"id":"2b6ba663-7a56-4b3a-89c3-d40535ef853b","value":"Use Case","itemId":"0ad7bff0-465b-4e5b-9d49-418354ee70ae","fieldSchemaId":"ca7a050a-bd32-4068-aa5c-f4561bb1fb8d"},{"id":"e571e9d7-2311-4b6e-a3b8-fca7dfeeb79b","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Automated Company Enrichment Using Attio CRM and RightBrain AI.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h1\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"0ad7bff0-465b-4e5b-9d49-418354ee70ae","fieldSchemaId":"6bc8764f-16dd-4dc9-a6b6-ac1dea75d05c"},{"id":"23047ed8-bfb4-4c5a-9432-4b6746634d4e","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"This use case demonstrates how an automated integration between Attio CRM and RightBrain AI transforms a basic company record into a fully enriched, actionable sales and marketing asset within seconds. The solution eliminates manual research, standardises lead qualification, and ensures sales teams consistently work with high quality company intelligence.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"GTM teams often create new company records in a CRM with limited information, typically only a company name and website. Researching each company manually to understand what it does, its industry, size, and relevance to a product or service is time consuming, inconsistent, and difficult to scale.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"This integration delivers a smarter and faster research process every single time a company record is created. It is event driven and serverless, relying on real time system interactions between Attio and RightBrain AI.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"0ad7bff0-465b-4e5b-9d49-418354ee70ae","fieldSchemaId":"7f31176d-518a-46f5-8d12-ceca1c54d9a1"},{"id":"aa012af3-5806-45f5-8e35-e2f371b4a216","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"High Level Output\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"For every new company created in Attio, the system researches the account, using trusted web sources and converts that into structured output ready to populate the CRM fields: \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"A concise company description.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Primary industry classification.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"A qualification score from 1 to 10.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Suggested product or service use cases.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The enriched data is visible directly within the Attio company record without any manual intervention.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Step-by-Step Guide\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Create a new Company in Attio CRM. \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"number\",\"start\":1,\"tag\":\"ol\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"A new company record is created in  Attio, either manually, through a website form, or a csv upload.  This usually contains:\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Company name.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Company domain.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"At this stage, the record contains minimal information. \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"81fc0c136a01499e5bdf97319eaf9c7d341d745a\",\"src\":\"https://s3-alpha-sig.figma.com/img/81fc/0c13/6a01499e5bdf97319eaf9c7d341d745a?Expires=1772409600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=G6CWcIW0lvKssnON2r1YEpbnkFI2r8B5at~CGzQvkKxzRrYJnSxQuB3b3Wz1-tLpNAOSc~8fADPQn95nLizWRobrGbBUXXRYKuG40iqJRseR0WbIl1oXTfwMZxmOuuBo393SJNPJ3Fu6ozvvVGxA~5UEJ8d6ikuzVqpGnnB1kf-vPgENifjhGjA6SciyalRl7JqvrmyajuQuvUSFKiHS4elKRMdPiQmDjKSeP0zAx25dGFeEjn-mqV87cmyRUfd4R~Kh8SG51VgS0FlnyC0hssZdNclLo1crwUp7L9MMNhm4~Nl45hagXcMnkVNJ6YibNSaIiEeWih-cImgrsOsLvw__\",\"altText\":\"\",\"originalImageWidth\":1199,\"originalImageHeight\":521,\"isFillWidth\":false}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Set up trigger event via Attio\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"number\",\"start\":2,\"tag\":\"ol\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Attio detects that a new company record has been created and immediately sends the record data via webhook. \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The Rightbrain agent is configured to use the domain and company name to research and qualify the account.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"fe589866f7b6ea04135ff65749d39dc133ce5f9c\",\"src\":\"https://s3-alpha-sig.figma.com/img/fe58/9866/f7b6ea04135ff65749d39dc133ce5f9c?Expires=1772409600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=WVcy8Hz8P2X1Mdl8dTZhtufjao4qFgOoB2dt~za6deZtc3Wa-HCh1BqbePro77EszAKsFRhyDqJZBPp6z2BPTHhRRChOFrr~FMsMjfkdhdwSeLTQspJ08dyXjZfCDeE-DY~EEAxwHScK2O6yMaxJDIylyroyl96~vaLqv1sQVi3B-kyjXXtZjQnzOlA~~wpjpfeF-LUmUZeTz4wyv9d91wFvBlWA~hsDFnyUryboDBhwl-A9a-7Up1e6njgHWonCdry8bdHDQvAladPwi750HmK6hpG42g9dAtFazFKTgKIHvdufo-9XkfLktkSCC-KV~lmqtGcnMv0-n8ASU4qH3g__\",\"altText\":\"\",\"originalImageWidth\":454,\"originalImageHeight\":636,\"isFillWidth\":false}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Rightbrain agent enriches the company record.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"number\",\"start\":3,\"tag\":\"ol\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The agent retrieves content from the domain and additional web sources. \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Given knowledge of your product or services and unique ICP, it then analyses the content to produce:\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"A description\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Primary industry\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Qualification score\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Suggested use cases\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"5280289541987fbd09ee1724dd5144273f3bd69b\",\"src\":\"https://s3-alpha-sig.figma.com/img/5280/2895/41987fbd09ee1724dd5144273f3bd69b?Expires=1772409600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=rpCBAxSkvE8gye3QwLErdBknA2YDTVH-Om2tr9~oYd3Abng172T7N-qzL67CUTE~fVk2ycEkLDi~TDC1qYlb3i5y4513pA1N6-ZzniMo1DN2b8wQ4rvhA3GOd6Faov2M5id2Yvkdm8Ru68m6SSRLSVIzlz3Si-qiKp-2vFn7eU7-zd5gUiiGmeG1a51rJ8bXn5l2w~NtVPM77ko-0WZPI8uiESjKAsX27CDFXs6zzzPnwWwCvTphx7lU~7CGZS6pl9eZMmuJ2CtXkbmhksq2FaYgMtUmRykoEGG4H634-gsvGj4U0miWey7A~cDj3rnb2dJz2vjqU~CLmRm8FHR0Gg__\",\"altText\":\"\",\"originalImageWidth\":616,\"originalImageHeight\":638,\"isFillWidth\":false}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Attio record is populated with enriched company information\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"number\",\"start\":4,\"tag\":\"ol\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The structured response is returned to Attio, with fields automatically updated. \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"All company records now have relevant, actionable information, in a structured format for analysis and routing.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"5646a82b7c2cfb50ece8bfe970c6d21c30b786e6\",\"src\":\"https://s3-alpha-sig.figma.com/img/5646/a82b/7c2cfb50ece8bfe970c6d21c30b786e6?Expires=1772409600\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=eRyKm~pI2T68dDpv~4RqN87TpzvbqUS1EtSgW-DGIa12zIPtzIWiTWvUclEllFrmITtIVjqOkqNuWRnv8dDPGGlCAsovBl6vjMCReNBIjuzHW3Z~nSDqqXcOxYJqKQd8bfy0kHmawC7GgxXiRLv0iE3r-0DBnzKHTIKzlzX4g~a2yuwKriMiz9Ole7sEv6Pq~c0PUWBwDTMRJhB3OTxCB0-p43ZD~HSYQsEAC7cdh3WexdzgAEafsa3VYQ35eaAb-cvSJcJ4IrfOltsGV-BGbqvLeVFfLNW0vcVPOwF5fWGdWtnqSta6PDf5nSlYWqij5I5TkVKSNB0cR45WqmNQRg__\",\"altText\":\"\",\"originalImageWidth\":763,\"originalImageHeight\":638,\"isFillWidth\":false}],\"direction\":null,\"format\":\"center\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Who is this for?\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Start-up and Scale-up Founders\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\": Founders, Chief Revenue Officers, and Growth Managers looking to reduce manual research without increasing headcount.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Revenue Operations:\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" Revenue Operations Analysts, Specialists or Managers who need to improve efficiency, maximise revenue and ensure growth accountability. \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Marketing\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\": Marketing Managers/Specialists who need enriched company data for targeted campaigns.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Sales\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\": Heads of Sales, Account Executives, and Business Development Managers who need to qualify leads quickly and consistently.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Key benefits\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Eliminates manual company research at the point of CRM data entry.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Ensures consistent and standardised company intelligence across all records.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Accelerates lead qualification and prioritisation for sales teams.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Improves sales messaging by providing immediate contextual insights and use cases.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Scales effortlessly as lead volumes increase, without additional operational overhead.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":5},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Keeps the CRM as the single source of truth for enriched company data.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":6},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Gives teams strategic insights into who their best fit customers are. Structured outputs allow for more meaningful data analysis.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":7}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Pro tips\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Start with a clearly defined AI prompt that reflects your ideal customer profile and product positioning.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Keep enrichment fields focused on what sales teams actively use, rather than collecting excessive data.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Identify gaps in your CRM and manual research tasks that are consuming your team's time.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Periodically review AI outputs and adjust prompts to improve relevance and accuracy over time.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"CTA\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Make your CRM smarter by embedding intelligence exactly where your team needs it. Connect Attio to RightBrain AI and start enriching company data in seconds. Get started today.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Post CTA, maybe we should introduce a section that says ‘Complimentary Agents and Tools’\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"0ad7bff0-465b-4e5b-9d49-418354ee70ae","fieldSchemaId":"2cb0fefd-f56d-400f-8145-bfcce4c4538b"},{"id":"79b49c7b-f899-4965-9515-9929caf8c74b","value":"attio-account-researcher","itemId":"0ad7bff0-465b-4e5b-9d49-418354ee70ae","fieldSchemaId":"86b93e37-9159-4ca7-9cc8-8e427cf00a7c"}]},"2c26e91c-dd87-4072-856c-1e2adedfd029":{"id":"2c26e91c-dd87-4072-856c-1e2adedfd029","index":"!V","collectionId":"c6dad09e-d81b-4d0a-9b5c-76160d02205f","fields":[{"id":"2c08be43-add4-44bd-a04d-aa64f3c18978","value":"chatgpt-gtm-skills","itemId":"2c26e91c-dd87-4072-856c-1e2adedfd029","fieldSchemaId":"86b93e37-9159-4ca7-9cc8-8e427cf00a7c"}]},"369730a2-a4fd-475e-948c-55ca32091b27":{"id":"369730a2-a4fd-475e-948c-55ca32091b27","index":"!O","collectionId":"c6dad09e-d81b-4d0a-9b5c-76160d02205f","fields":[{"id":"922efb27-d402-468a-8f23-aa3d980fcb95","value":"pal","itemId":"369730a2-a4fd-475e-948c-55ca32091b27","fieldSchemaId":"86b93e37-9159-4ca7-9cc8-8e427cf00a7c"}]},"3a6ce6ac-8220-4bdf-b2fd-1f64c0308145":{"id":"3a6ce6ac-8220-4bdf-b2fd-1f64c0308145","index":"!T","collectionId":"c6dad09e-d81b-4d0a-9b5c-76160d02205f","fields":[{"id":"e3f34f35-dc70-479f-845b-dea987e5bbc8","value":"google-sheets-lead-qualifier","itemId":"3a6ce6ac-8220-4bdf-b2fd-1f64c0308145","fieldSchemaId":"86b93e37-9159-4ca7-9cc8-8e427cf00a7c"}]},"a3a141bb-675b-470c-a062-78550fd17f34":{"id":"a3a141bb-675b-470c-a062-78550fd17f34","index":"!P","collectionId":"c6dad09e-d81b-4d0a-9b5c-76160d02205f","fields":[{"id":"81e5126b-ba7a-4a4f-b269-13b860132b09","value":"rocketsaas","itemId":"a3a141bb-675b-470c-a062-78550fd17f34","fieldSchemaId":"86b93e37-9159-4ca7-9cc8-8e427cf00a7c"}]}}}},"slugByItemId":{"0ad7bff0-465b-4e5b-9d49-418354ee70ae":"attio-account-researcher","a3a141bb-675b-470c-a062-78550fd17f34":"rocketsaas","09ccd1d8-7468-448f-9ef5-420236697036":"image-generator","e308bc16-f603-4f5c-875e-15994b59b3c6":"vendor-onboarding","2c26e91c-dd87-4072-856c-1e2adedfd029":"chatgpt-gtm-skills","e62379c1-ba62-4c3d-8ff2-729341a4539f":"clay-guide","369730a2-a4fd-475e-948c-55ca32091b27":"pal","3a6ce6ac-8220-4bdf-b2fd-1f64c0308145":"google-sheets-lead-qualifier"}}