Sales & ABM workflows in ChatGPT with Rightbrain Skills

After winning a new client or having a strong commercial conversation, sales and marketing teams follow a familiar sequence: find similar organisations, research those accounts, assess where their services add value, and design a targeted engagement approach.

Standard AI tools can assist with research, but they do not inherently understand a company's service offering, positioning, or internal rules. Rightbrain closes that gap by embedding domain-specific Skills into the tools teams already use (in this case, ChatGPT), so outputs stay aligned with how the business actually operates.

How it fits together

Rightbrain Skills are connected to ChatGPT via MCP, letting ChatGPT call external tools hosted on the Rightbrain platform. Once the connection is established:

• ChatGPT can list all available Rightbrain Skills.
• Each Skill displays its description, expected inputs, and outputs.
• Skills can be executed directly from the chat interface.
• Every run is automatically logged in the Rightbrain dashboard.

This creates a structured layer between conversational prompts and operational execution.

The workflow, step by step

1. List available Skills. The user asks ChatGPT what Skills are connected; it returns descriptions, input requirements, and output formats, mirrored in the Rightbrain dashboard so interface and execution stay in sync.
2. Similar companies discovery. After a win (say, Stripe), ChatGPT calls the Similar Companies Skill, which runs structured web research and returns a curated list of ten comparable organisations to prioritise for outbound.
3. Use-case identification. For a chosen target (say, Adyen), the AI Use Case Identifier Skill researches the company in the context of your services and returns a ranked list of tailored engagement ideas, grounded in the account's actual value proposition, not generic suggestions.
4. Account-based marketing strategy. The AI Account Strategist Skill turns those prioritised opportunities into a focused engagement plan: routes into the organisation, likely stakeholder profiles, and angles aligned to each use case.
5. Real-time logging. As each Skill runs, activity is recorded in the dashboard in near real time. Open any run to review duration, token usage, cost, raw inputs, and the full JSON response, so every output can be traced, reviewed, and validated.

Why it matters operationally

The workflow mirrors a sequence many teams already follow: identify similar companies to recent wins, research and prioritise, generate relevant use cases, and develop a targeted ABM strategy, but embedding Rightbrain Skills into ChatGPT makes those actions structured, repeatable, and aligned with internal process.

Key benefits

• Embeds business-specific Skills directly into ChatGPT.
• Aligns AI outputs with your internal services and positioning.
• Reduces manual research without sacrificing strategic depth.
• Enables repeatable, consistent outbound and ABM workflows.
• Provides full transparency through detailed run logs and metrics.
• Works inside existing interfaces rather than introducing new tools.

Governance & compliance

Auditability is a core advantage: every Skill execution is logged, traceable, and reviewable within Rightbrain. That is particularly valuable in legal, compliance, and enterprise environments where decision trails and output validation are essential. Instead of relying on opaque AI responses, organisations gain a governed system with clear inputs, structured logic, and inspectable outputs, shifting AI from general assistance toward controlled, business-aware execution.