Automated company enrichment with Attio & Rightbrain

GTM teams often create new company records in a CRM with limited information: typically only a company name and website. Researching each company manually to understand what it does, its industry, its size, and its relevance to your product is time-consuming, inconsistent, and difficult to scale.

This integration delivers a smarter, faster research process every single time a company record is created. It is event-driven and serverless, relying on real-time interactions between Attio and Rightbrain. No batch jobs, no manual triggers.

What you get

For every new company created in Attio, the system researches the account using trusted web sources and converts that into structured output ready to populate your CRM fields:

• A concise company description.
• Primary industry classification.
• A qualification score from 1 to 10.
• Suggested product or service use cases.

The enriched data is visible directly within the Attio company record, with no manual intervention.

How it works

1. A new company is created in Attio. Manually, through a website form, or via CSV upload, usually just a company name and domain. At this stage, the record contains minimal information.
2. Attio fires a trigger event. Attio detects the new record and immediately sends the record data via webhook. The Rightbrain agent is configured to use the domain and company name to research and qualify the account.
3. Rightbrain enriches the record. The agent retrieves content from the domain and additional web sources. Given knowledge of your product and your ideal customer profile, it analyses that content to produce a description, primary industry, qualification score, and suggested use cases.
4. Attio is populated automatically. The structured response is returned to Attio and the fields update themselves. Every record now carries relevant, actionable information in a structured format ready for analysis and routing.

Who is this for?

• Founders & growth leaders: reduce manual research without increasing headcount.
• Revenue operations: improve efficiency, maximise revenue, and keep growth accountable.
• Marketing: get enriched company data for targeted campaigns.
• Sales: qualify leads quickly and consistently at the point of entry.

Key benefits

• Eliminates manual company research at the point of CRM data entry.
• Ensures consistent, standardised company intelligence across all records.
• Accelerates lead qualification and prioritisation for sales teams.
• Improves messaging by providing immediate contextual insights and use cases.
• Scales effortlessly as lead volumes increase, without extra operational overhead.
• Keeps the CRM as the single source of truth for enriched company data.
• Gives teams strategic insight into who their best-fit customers are, with structured outputs that support deeper analysis.

Pro tips

• Start with a clearly defined prompt that reflects your ideal customer profile and product positioning.
• Keep enrichment fields focused on what sales teams actively use, rather than collecting excessive data.
• Identify the gaps in your CRM and the manual research tasks consuming your team's time.
• Periodically review outputs and adjust prompts to improve relevance and accuracy over time.

Related CRM agents

GTM teams are already making their CRMs smarter with agents like:

• Sales Researcher: prepare a call brief for your sales team for each inbound account.
• Account Tracker: listen for buying signals across a list of named accounts and flag them in Slack.
• Transcript Analyser: analyse sales call transcripts and feed structured data directly into your CRM.